Telecommunications providers, especially Wireless Carriers. This segment is characterized by fierce competition coupled with low cost of switching between carriers, creating large scale customer churn prediction problems. With the maturing of the Telco market, the providers are fast realizing that the cost of acquiring a new customer is many multiples the cost of retaining an existing customer. The key is to model and understand each customer to realize which customers are worth investment and retention and which are total negative value to the carrier.

Open Insights, LLC has built services expertise in this area including:

  • Customer Retention.
  • Customer Segmentation.
  • Cross Sell and Up Sell.
  • Marketing Programs for Customer Loyalty.
  • Activity Based Costing.
 
     
 
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