For web portals and large e-commerce sites the name of the game is customer acquisition, retention, and reactivation. We help firms measure, understand and increase consumer engagement. We also deploy solutions that directly drive increasing user engagement and revenue per consumer through recommendations technology and strategies for collecting the right data and developing the correct personalized offering per consumer.

Open Insights, LLC has built its services based in this area of expertise to include:

  • Cross-sell, up-sell applications.
  • Scoring and understanding user engagement.
  • User profitability modeling.
  • Designing loyalty and retention programs.
  • Customer reactivation and direct marketing.
  • Proper leveraging of traffic acquisition including SEM & SEO.
  • Customer segmentation and targeting capabilities.
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