Sushobhit has expertise in defining Data-led customer propositions.

He was Vice President in Barclays having responsibility of Data science led customer products and new business propositions in Africa and UK Retail business units. He has 8 years of experience in defining Data strategy, Data science led products and building scalable BigData and MDM platforms and worked across geographies (UK, South Africa and Botswana) and across business functions (consumer banking, card issuing, acquiring, customer servicing, complaints, collections, money management, Fraud, AML). Some of the key revenue generating framework that Smart Direct debit (Loan, Card, and Insurance), Omni Channel, Account Activity Score, Collection Analytics, Chatbot, Life Moments, ROI of marketing spend.

Prior to that, he played the role of Solution Designer and Data Analyst and was instrumental in setting up the first BigData Application and MDM in Barclays. Flagship customer analytics product based on BigData platform for Personal customer and Merchants which could be accessed through online, Local Area Customer report in UK, product he was responsible for defining design patterns & leading implementation of for mastering Data in MDM, Data mapping from source systems and functional testing for key use cases like Single Customer view on Barclays Mobile Banking, feature to update address online while managing the idiosyncrasies of each individual systems, Customer Preference Centre which set Barclays apart in customer experience and other flagship customer propositions.